Your job posting is your first and most powerful piece of direct marketing to potential candidates. It shapes your candidate pool and, in many ways, determines the future success of your organization.
It lays the foundation upon which everything else is built.
Yet, most job postings are written with generic language that elicits little more than a ‘meh’ response from potential candidates. Worse, they can actively discourage great talent from applying by using language that fails to resonate, signaling that the hiring manager neither understands the role nor values the person who fills it.
Thrive Purpose takes a different approach. We craft job postings that speak directly to and light up the ability areas needed for the role. Candidates who possess these strengths feel an immediate connection and are reassured that they can contribute their gifts and create the impact they desire. They gain confidence that they will be seen, supported, and valued for who they are as individuals, motivating them to take action.
Conversely, those who are not a fit will recognize this instinctively. As their non-strength areas light up, they naturally self-select out, moving on to roles that better match their capabilities.
A well-crafted job posting is the single greatest attractor of the best candidates and a natural filter for those who are not a fit—creating a larger pool of qualified applicants, ensuring you can find the fit and capabilities you need.
The added benefits? Time, money, and energy are saved and can be reallocated toward higher-value work and opportunities.
WHAT YOU'LL GAIN
✔ Stand Out From the Competition - Make your posting compelling and distinctive.
✔ Resonate With the Right Candidates - Engage and inspire those with the necessary signature strengths to take action.
✔ Naturally Filter Out Those That Are Not a Fit - before the manual work of hiring begins.
✔ Create a Larger Pool of Qualified Candidates - to find the fit you need to strengthen your team and position your organization to thrive.
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